Marketing Strategy

1 article

Home service professional transitioning from paper-based chaos to efficient customer communication via smartphone texting, leading to increased appointments.

Home service businesses boost customer engagement with texting

For a mere $0.005 per message segment, home service businesses are achieving a 98% open rate and a 45% response rate, significantly dwarfing email's typical engagement metrics. Lotiva data confirms SM

Rick Donovan·September 9, 2026